The "old money" aesthetic is having a moment across Europe — and for good reason. It's not about flashy logos or fast fashion. It's about quality, restraint, and timeless elegance. Here's how to build a wardrobe that embodies the European gentleman's approach to style.
1. The Foundation: Linen Trousers
No wardrobe is complete without a great pair of linen trousers. Lightweight, breathable, and effortlessly elegant, linen is the fabric of choice for the discerning European gentleman. Our Classic Linen Trousers and Relaxed Linen Joggers offer the perfect balance of comfort and sophistication — ideal for warm evenings in Lisbon, lazy afternoons in the south of France, or a weekend in Dublin.
2. The Shoes That Define the Look
Nothing signals old money style quite like a well-crafted loafer. The Old Money Suede Loafers and Classic Driving Loafers are the cornerstone of the European gentleman's shoe collection. Wear them with linen trousers, tailored shorts, or even a casual suit — they elevate every outfit without trying too hard.
3. The Watch: The Final Touch
A great watch is the ultimate old money accessory. Not a status symbol, but a quiet statement of taste. The Premium GMT Watch Sapphire — with its sapphire crystal and dual-timezone functionality — is built for the well-travelled European. For those who appreciate mechanical artistry, the Executive Skeleton Watch reveals its movement through an open dial, a conversation piece that never shouts.
Build Your Look at Simon Co.
At Simon Co., we curate premium menswear and accessories that ship across Europe. Whether you're starting your old money wardrobe or refining it, explore our full collection at simoncoimports.com.